Project Code | MAARG23-005 |
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Project Title | Smart Valletta: Balancing Tourism and Livability with AI |
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Application Received | Q4/2023 |
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Applicant/ Beneficiary |
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Public Research Institution (PRI) | Malta Tourism Authority |
Project Owner | Malta Tourism Authority |
Other Participants | Culture Venture, Culture Hint LTD |
Grant Amount | €40,000 |
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Project Summary
The project aims to harness the power of AI to promote sustainable tourism practices and enhance the liveability of Valletta. Valletta has seen a rapid increase in tourism, impacting the well-being of its residents and straining urban heritage: in 2022 Valletta had less than 6’000 residents, while welcoming the majority of Malta’s 2’286’597 visitors (NSO Malta, 2022). By leveraging AI-driven solutions, we seek to address these challenges.
The innovative approach involves coupling AI monitoring (though IoT sensors) with in-depth analysis of the resident population and local business through focus groups and surveys . Using IoT devices, we will monitor pedestrian and vehicular flows, as well as usage of street space by restaurants and bars.
The goal is to produce a research monitoring, for the first time using hard data over a continuous period of time, the usage of the public spaces and comparing this with the locals and businesses perception and liveability. The ultimate goal is researching guidelines on how to preserve Valletta’s unique cultural heritage while ensuring its sustainable future, ensuring a precise monitoring of its public spaces.